ACCOUNTING EVIDENCE, PERFORMANCE AND CORPORATE SOCIAL RESPONSIBILITY: AN ANALYSIS OF BRAZILIAN FOOTBALL CLUBS
Name: YASMIN MAIARA TORRES SOUZA
Publication date: 13/11/2023
Examining board:
Name |
Role |
|---|---|
| DIANE ROSSI MAXIMIANO REINA | Advisor |
Summary: Soccer clubs, formerly entertainment centers, have become business segments, facing
increasing pressure from society to make significant commitments to issues of public
interest, often addressed through Corporate Social Responsibility (CSR) programs. In this
universe, characterized by strong ties to the community and often unprofessionalized
management, it is imperative to reformulate the current model in order to promote
legitimacy in the eyes of society, resolve deficiencies and maintain the financial and
sporting stability of clubs. In this context, the general objective of this dissertation is to
analyze the relationship between accounting disclosure, performance and CSR. The
research uses economic, financial, sporting and social indicators on a sample of 23 soccer
clubs that competed in the A and B series of the Brazilian Championship in 2021. The
period analyzed covers the years 2018 to 2022. The hypotheses were addressed through
statistical techniques, using a Tobit model. Accounting disclosure, the dependent
variable, was measured using a checklist related to the ITG 2003 (R1) metrics. The
independent variables include economic-financial, sporting and social performance, as
well as control variables. The results reveal that the adoption of CSR practices is
correlated with accounting disclosure, through the number of followers on social
networks and women's football teams.. However, in relation to economic-financial and
sporting performance, the results suggest a positive relationship with the quality of
accounting disclosure, especially when measured by general indebtedness and the club's
participation in the A series. Finally, the research highlights that, unlike previous models
which have only analyzed the relationship between accounting disclosure and economic,
financial and sporting performance, it is crucial to understand the social context. The main
contribution of this study is the application of a model that fits the reality of Brazilian
soccer clubs, considering their complex interaction with society.
